Most small businesses don’t have time to “figure out ads.” You’re busy running the actual business — serving clients, managing staff, and juggling a dozen responsibilities at once. Marketing often falls to the bottom of the list… but growth still matters.

I’m Sarah, the founder of SK Advisory Co. I help small and local businesses turn social media advertising into consistent, trackable growth — without the overwhelm. My goal is to make ads feel clear, manageable, and aligned with your real business goals, not just another thing on your to-do list.

I’m Wisconsin-based, a former account manager in the tech space, and someone who genuinely loves the strategy side of marketing. My background includes working closely with businesses to understand performance metrics, budgets, and long-term planning. Today, I bring that same strategic and analytical mindset to digital advertising — focusing on smart spending, ongoing optimization, and results that actually impact your bottom line.

I believe advertising shouldn’t feel confusing or out of reach for small businesses. You don’t need a massive budget or a big agency to see results. You need a thoughtful strategy, consistent testing, and someone who treats your business like it truly matters — because it does.

I especially love working with service-based and local businesses — gyms, wellness brands, clinics, and small teams who are great at what they do but don’t want to spend their nights learning Ads Manager.

If you’re ready for advertising that feels intentional, supportive, and built around your goals, I’d love to work together.